Web Stats for BarrelHorseWorld.com

Monthly Totals (2024)

Who is Barrel Horse World?

The largest and busiest horse site on the internet. Over 50,000 visits per day, 60 million hits per month. Average time on site is over 11 minutes per day. According to www.alexa.com, Barrel Horse World is ranked 44,708 in the U.S.

Compare other popular horse sites:

Site	Visits	Rank in US	Daily Time on site (Stickiness)	Trailer Ads	Horse Ads
Barrel Horse World.com	50,000 per day	44,700	11 min. 46 sec.	10,301	1,398
Barrel Horse News.com	Too low to report	310,000	2 min. 16 sec.	3	21
Western Horseman.com	20,000 per month	365,300	3 min. 4 sec.	2	19
Horse City.com		177,000	1 min. 28 sec.	3	21

Who is the barrel racing audience?

Owners, riders, trainers and spectators
75% are female
Median Age is 38
Average Household Income of $58,666.00
In 2004, barrel racers spent $71 million on horse related purchases
Owns 2.8 horses
Owns 2.3 dogs
Owns 3.8 cats
29% own 4 saddles
35% own more than 4 pair of boots

BUYING POWER

Barrel racers spent $36 million on trucks in 2004
Barrel racers spent $12 million on trailers in 2004
Barrel racers hit the road in rigs totaling $48 million last year
51% buy western clothes over 7 times per year
70% will buy 4 new tires in the next year
75% will buy western jewelry more than once per year
80% will buy western decorations more than once a year

PLANNED CAPITAL EXPENDITURES

33% of barrel racers plan to spend money on barns next year
15% of barrel racers plan to spend money on tractors and farm equipment next year
47% of barrel racers plan to spend money on farm and Ranch Fixtures in the next year
33% will buy a new truck in the next year
50% will buy a new truck in the next 2 years
59 % plan to purchase a new horse this year

GOODS AND SERVICES

Barrel racers spent $18 million in 2004 in Goods and Services
Barrel racers spent $1 million in 2004 on Horse Insurance Premiums
52% carry equine mortality or major medical insurance
Barrel racers spent more than $11 million on Horse Feed, Horse
Grooming products, Medicines and Insecticides in 2004
Barrel racers spent more than $2 million on Saddles and Tack in 2004

MAIL ORDER PURCHASES

Barrel racers spent $2 million on mail order purchases in 2004
61% of barrel racers purchased Vitamins, Supplements & Wormers
By mail or e-commerce in 2004
56% of barrel racers purchased Saddles and Tack by mail or e-commerce
26% of barrel racers purchased books by mail in 2004
19% of barrel racers purchased Video tapes by mail in 2004
28% of barrel racers purchase Grooming Products by mail or e-commerce in 2004
53% of barrel racers purchased Western Apparel by mail or e-commerce in 2004